Self-Published
Joanne Stanbridge: Author & Illustrator

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Why Self-Publish?

charlie

Sometimes a favourite project just can't find a big enough audience in the world of mainstream publishing.

The subject may be too quirky, or the manuscript may be aimed at a small or specialized group of readers.

For example,
a picture book for older children or adults would find a limited  audience. No matter how enthusiastic the readers were, the publisher would not sell enough copies to make a profit.


In the old days, such a manuscript would have disappeared into the writer's bottom drawer, never to be seen again.

These days, thanks to the magic of word processing and the Internet, and the ingenuity and good business sense of some print-on-demand companies, a self-published manuscript can make its way into the world. It might even find a few interested readers. I'm pretty sure my Mom will buy a copy.


And here's the best part of all. Self-publishing is a blast! Here's how I did it. You can, too.

How I Did It (You Can, Too!)

Lots of companies offer self-publishing services. I chose a print-on-demand publisher called Lulu because their site looked simpler and cleaner than the others, and because there were no up-front charges.

You can play around on the Lulu website for free. You don't pay unless you buy a copy of your finished book, and you can print a single copy, or exit without publishing your project at all. I felt it was a pretty risk-free way to dip my toe into the self-publishing pond.


The downside, for this Canadian girl, is that the Lulu prices are in U.S. dollars, and the books ship from the U.S. The upside is that it's fun. Really fun. More fun than TV or shopping or playing Freecell. And that's how I thought of it--as a delicious puzzle. A game. Here's how I worked out my solution:




lulu
1. Signed up for a Lulu account at www.lulu.com. It's free.

2. Took the online tour and clicked around and learned a bunch of stuff, and ordered a couple of Lulu-published titles so I could see how they looked in real life.

3. Decided on the format of my book: 32 pages, paperback (you can't do hardcover in this shape and size), saddle-stitched, full-colour, square format (7.5" x 7.5")

lostcat
4. Found the correct template on the Lulu website and downloaded it. It was in Microsoft Word. Saved the file on my own computer under the name of the book.

5. Cut and pasted the text and pictures from my manuscript into the Word document. Twiddled and fiddled and puzzled and played until I got it the way I wanted it. This took weeks.

6. Made a front cover and a back cover by cutting and pasting pictures, inserting text, and saving the results as png files at 300 dpi.


drawingtable

7. Went back to the Lulu website and clicked Start New Project.

8. Stepped through the instructions. It was pretty easy. I wanted to create my own pdf and upload it, but in the end it was much easier to upload the Word document and let the Lulu site convert it to a pdf. The results were much better.
9. I previewed the pdf version online and published it available only to me.
10. Ordered two copies--one for me and one for the proofreader/editor I hired to give me feedback.
11. She gave me wonderful feedback that really made the story work better. I revised the Word document.

barcode
12. I applied to Library and Archives Canada for an ISBN. It was free. I just filled out an online form. I got to make up a name for my "publishing company."

13. The ISBN arrived by e-mail a few days later. I used a free online barcode-maker to turn the ISBN into a barcode for my book. (I chose EAN-13 from the "symbology" drop-down menu.) I cut-and-pasted the barcode onto the back cover of the book.

cip
14. I applied to Library and Archives Canada for cataloguing-in-publication (CIP) data. It was also free. I filled out an online form, and the CIP data arrived by e-mail a few days later. I cut-and-pasted it onto the back of the book's title page with the name and address of my "publishing company" and the copyright statement.

15. Finally the book was ready to be published!

buy
16. I deleted the old version of the project from My Account in Lulu and started fresh. I think there's a way to revise without doing this, but I kept running into glitches and it just seemed cleaner and easier to treat the revision as a new project. I followed the step-by-step process on the Lulu website.

17. This time I clicked Publish...and voila! A few seconds later, I searched the Lulu bookstore, and there was my book--ready to be bought! Woohoo!


It delights me to know that anyone can do this. Kids. People writing family histories. People writing about things they know and love. Experts in esoteric subjects. YOU!


Updated February 9, 2007
Website 2007 © Joanne Stanbridge